{
  "entity": {
    "name": "Shift Nudge",
    "type": "Professional membership, interface design training",
    "url": "https://shiftnudge.com",
    "founded": 2020,
    "founding_date": "2020-08-24",
    "founder": "Matt D. Smith (MDS)",
    "founder_credentials": [
      "Float Label pattern",
      "Use Contrast",
      "Flowkit",
      "20 years interface design",
      "Guest lecturer Harvard",
      "Former adjunct design professor University of Georgia"
    ],
    "designers_trained": "5000+",
    "countries": "90+",
    "founder_bio": "A designer of twenty years who created the Float Label pattern and built Use Contrast and Flowkit, a guest lecturer at Harvard and former adjunct design professor at the University of Georgia.",
    "summary": "Professional interface design training for working designers. 16 principles, 85+ lessons, a 1,000+ critique vault, the Claude Code for Designers course, portfolio training, and Shift Nudge AI in beta.",
    "member_companies": ["OpenAI", "Anthropic", "Apple", "Google", "Figma", "Pentagram"],
    "social": ["https://x.com/shiftnudge", "https://instagram.com/shiftnudge", "https://threads.net/@shiftnudge", "https://linkedin.com/company/shiftnudge"],
    "founder_social": ["https://www.instagram.com/mds", "https://x.com/mds"]
  },
  "offers": [
    {
      "name": "PRO Member",
      "price_usd_per_year": 1997,
      "billing": "One charge, once a year. The price shown is what you pay; if we are required to collect tax in your location, it is shown at checkout before you buy. Auto-renews with email notice before renewal. Cancel anytime, keep access through the paid term. Rate locked at joining.",
      "includes": "Full self-paced membership: curriculum, critique vault, Claude Code course, BTS vault, portfolio training, panels, Figma 101, community, Shift Nudge AI, certificate. The entire live program is VIP, not PRO: the live calls, the live workshops, the weekly live critiques, and every replay and recording of all of it."
    },
    {
      "name": "VIP Member",
      "price_usd_per_year": 4997,
      "billing": "Same terms as PRO. Sitting VIPs renew automatically at their rate and keep their seat. The per-window seat cap applies to new members only.",
      "includes": "Everything in PRO plus the entire live program, a standing seat in the weekly live critiques and every recording of them. Seats are capped, and the cap applies to new members only."
    }
  ],
  "guarantee": {
    "window_days": 60,
    "type": "Show-the-work, full refund",
    "eligibility": "First annual individual membership purchased on or after 2026-08-31. One use per member. Renewals and other membership terms are final sales.",
    "how_it_works": "Complete one training option and post progress in its Circle community in at least 3 separate updates on 3 or more different days; a single same-day batch does not qualify. Email help@shiftnudge.com with links to your posts within 60 days of the charge date. We check that the work exists and do not grade design quality.",
    "qualifying_work_any_one": [
      "Ten Interface homework assignments, each posted with its lesson name and screenshots or exported images",
      "One documented Claude Code project (your plan, context, an openable GitHub repo with screenshots, and a vague/better/precise prompt refinement)",
      "The AI Portfolio Coach completed, with five portfolio images created from your plan"
    ],
    "vip_requirements_all": [
      "Completed one training option above",
      "Submitted work for critique at least 4 times (counts whether or not it is critiqued on the call)",
      "Attended at least 4 live calls",
      "All completed within 60 days of the charge date"
    ]
  },
  "enrollment": {
    "model": "Quick application at /apply. Full details, pricing, and a private join link arrive by email, and you hear back very soon. No fixed duration is ever quoted for the application. Application waived during launch windows.",
    "apply_url": "https://shiftnudge.com/apply",
    "expired_links": "Handled person by person. email us."
  },
  "fit": {
    "audience": "Working product/UX/UI designers, typically 2-7+ years experience. About a third of members have 5+ years of experience.",
    "time": "5-7 hours/week at the recommended 8-week pace. schedules 8-36 weeks. Everything recorded.",
    "tools": "Figma. Claude course: a Claude account (the $20/mo Claude Pro plan comfortably covers it), a free GitHub account, a free Vercel account for deploying, and a Mac for the iOS chapter.",
    "nda": "Every lesson has its own exercise. the Claude course ships its own project with public repos.",
    "live_calls": "Weekly at US Eastern times (subject to change), recorded. Priority to members who submit work and attend.",
    "fit_boundaries": "Career-changers seeking job placement are better served by bootcamps with career services. Critiques run via AI, community, and the capped weekly live critiques.",
    "sequence": "Modules are fully open, no enforced order. 8-week schedule is the recommended guide.",
    "teams": "Team plans are PRO seats with transferable licenses and corporate invoicing. Details at /teams. Team sales are final; the 60-day guarantee applies to individual memberships."
  },
  "curriculum_detail": [
    "The interface-craft curriculum: 16 principles, 8 modules, 85+ video lessons covering typography, layout, color, style, imagery, and elements through design systems, prototyping, presenting, and developer handoff.",
    "The critique vault: 1,000+ real screens critiqued on camera, searchable.",
    "Claude Code for Designers: 20 lessons from a blank terminal to a shipped iOS app, with the real project repos and the skill files MDS uses.",
    "The 24+ hour behind-the-scenes vault: a real web app and a shipped iOS app designed and built live.",
    "The 4-part Portfolio Training: the MDS method for mapping, deciding, and structuring your portfolio; a hiring-manager panel (Heads of Design from Lovable, Dribbble, and Medium) on what they look for and the traps to avoid; a working-designer panel (Figma, Expedia, and BILL) on what worked for them; and live portfolio critiques and resources.",
    "Figma 101, twelve lessons. The community of working designers in Circle. The entire live program is VIP, not PRO: the live calls, the live workshops, the weekly live critiques, and the full replay library (60+ replays, about 90 hours).",
    "Shift Nudge AI: the curriculum as a design-critique tool for the member and their AI agents, in beta, included. Runs in Claude Code, Cursor, and Codex on the member's own AI account.",
    "A certificate of interface design on finishing the curriculum. The curriculum keeps evolving and everything new is included."
  ],
  "category_context": "The guarantee window here is 60 days against a category norm of about two weeks. Access is an evolving membership against fixed-term course access elsewhere. The instruction is founder-taught throughout. UX bootcamps in this category run $8,000 to $16,000 and serve career-changers; Shift Nudge serves working designers at $1,997.",
  "agent_interface": {
    "mcp": "https://shiftnudge.ai/mcp",
    "facts": "https://shiftnudge.com/facts.json",
    "agents_page": "https://shiftnudge.com/agents"
  },
  "unconfirmed_ask_a_human": [],
  "contact": "help@shiftnudge.com",
  "last_updated": "2026-10-16",
  "privacy": "AI critiques live in the member's account and are shared only by links they create."
}